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Dhiraj Tripathi - Co-Founder & COO

Dhiraj Tripathi

Co-Founder & COO

Business leader with 25 years experience in the Auto industry across diverse consumer segments

Business leader with 25 years of experience in the Auto Industry across diverse consumer segments

  • Leadership Roles across   leading Auto companies

      – Hero MotoCorp, Bajaj Auto, Honda Cars, M&M, Castrol & Daewoo Motors

  • Gained expertise as a Growth driver across diverse segments like 

      –  Cars (Premium segment), Farm Equipments (Tractors), 2-Wheelers, 3-Wheelers

      – Lubricants & Start-up in the 2-Wheeler Service space and Electric Vehicles

      – Expertise in Business Development, P&L management, Revenue enhancement, Sales and Marketing, After Sales operations, Building distribution networks and forging strategic alliances

  • Global Business expert who scripted success stories across emerging markets of India, Africa, and the Middle East

      – Regional Head for Africa & Middle East in Hero MotoCorp

      – Regional Business Head for West Africa in Bajaj Auto, the largest

      – National Sales, Operations, and Network Development roles in Honda Cars and Castrol

      – Regional Sales Head roles in Mahindra & Mahindra

  • Led diverse businesses whilst growing their Global footprint & multiplying volumes & market share

      – Grew Exports by 7X in 5 years in Hero MotoCorp

      – Crafted market entry into 27 countries in Hero MotoCorp

      – Doubled Bajaj Auto’s Market Share in Nigeria within a span of 4 years, Nigeria was the largest exports market for Bajaj with an annual business of 300 Million USD

  • Founding Team Member of “Castrol BikeZone”

       – A pioneering start-up from Castrol-BP, India’s first multi-brand 2- Wheeler Service Franchise Store chain

       – Played a key role in establishing the critical Spares and Merchandising vertical and in driving

       – Business operations for North India

       – Along with the Founding team, built the business from scratch and scaled it up to 127 stores

  • Co-Founded Electric One, India’s largest organized EV Super Store chain with PAN India presence
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